FMCG · DATA, ANALYTICS & PERFORMANCE MEASUREMENT
From fragmented commercial data to one decision system
A regional beverage business had millions of transaction records across sales, customers, products, costs, promotions and service measures—but no consistent analytical path from raw data to executive action.
The challenge
A regional beverage business had millions of transaction records across sales, customers, products, costs, promotions and service measures—but no consistent analytical path from raw data to executive action.
What we built
We designed a governed Raw-to-Gold data pipeline, unified the commercial model, and built sales, profitability, promotion, baseline, incrementality and elasticity intelligence around common definitions.
How the data becomes a decision
- Raw dataSales, customers, products, costs, promotions, service
- Governed pipelineRaw-to-Gold, with common definitions
- Unified modelOne commercial view, 3.6M+ records reconciled
- Decision intelligenceProfitability, promotion, baseline, incrementality, elasticity
Outcome signals
3.6M+ RECORDS
Reconciled into a trusted analytical foundation without loss at the core sales grain.
PROMOTION INTELLIGENCE
Baseline, uplift, dependency and elasticity logic connected to customer and product decisions.
EXECUTIVE CLARITY
Performance views moved beyond reporting toward forecasts, action lists and accountable decisions.
Client identities and selected details are anonymized. Stedica serves clients across the US, Central America and the Caribbean.
